Summary for 2 articles and answer question for case

1. The length of the summary for each article should be between 15-30 lines (single-spaced, Times New Roman, 12-point font, 1-inch margins). Please use a space between the paragraphs.

2. Please make sure to separate each article and case by the title of the article or case in bold format.

3.The length of the case answer for each question should be between 10-30 lines (single-spaced, Times New Roman, 12-point font, 1-inch margins). Please note that for some questions you need to draw a table and use bullet points. You need to submit the case questions along with the article summary in one document. You can use outside sources to answer case questions, but make sure to paraphrase and have references in the text and at the end of the document. Please write the original question and use a space between the paragraphs.

Article(1): Porter, M. E. & Kramer, M. R. 2006. Strategy and society: The Link Between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84 (12): 78-92. 

Article(2): Porter, M. 2008. The five competitive forces that shape strategy. Harvard Business Review, 86(1): 78-93.

Case: Case: The Pub

• Case questions: 

1. Conduct a macro environmental analysis (PEST) for The Pub. What are the favorable or unfavorable trends affecting this industry?

2. Identify the industry in which The Pub operates and conduct a Five Forces analysis of the industry. Is this an attractive industry?

PEST and PESTEL analysis:

TOWS Matrix: definition, practical example and free template: