Unit vi article review | Management homework help


Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing. You will write an article review that address the following points and questions:

  1. Briefly describe the company and the types of products it markets.
  2. Explain direct marketing and why companies use the strategy for advertising their products.
  3. Examine two types of unethical pricing practices. Is the company you researched guilty of unethical pricing?
  4. Determine how the article contributes to knowledge regarding targeted marketing ethics.
  5. Discuss whether the topic in the article could be valuable in your personal and/or professional life.

The article review must include at least two double-spaced pages, not counting the title and reference pages. You are required to use at least one outside source. Adhere to APA Style when constructing this assignment, including in-text citations, introduction, and references for all sources that are used. Please note that no abstract is needed.